Friday, December 7, 2012

Sweetwater Car Wash Baby DJ Marketing Plan


 
Goal: To gain 100 toy donations for Baby DJ toy drive from December 8 through December 20, 2012.

Materials Needed: Two large boxes, signs, wrapping paper.

Cost: 2-4 hours of labor. No monetary costs unless there is a need to supplement the lack of participation. 

Action Plan: Contact charity to receive logo collateral and details.  Place one box at each car wash location within the secured waiting room. The boxes will be marked with signs and decorated with wrapping paper. Printed signs posted in public locations. Gain publicity by updating with Facebook  and other engagement opportunities. Deliver toys on December 20th or December 21st to the warehouse location.

Challenges: Limited time frame. Saturated market in Ocoee. 

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