Tuesday, September 4, 2012

5 Tips for a professional looking LinkedIn profile

I've been hitting the market looking for an internship. When I started sending applications and emails, the hits on my LinkedIn page spiked. Using the 'Who's viewed your profile' feature, you can see who is viewing your profile. I definitely attracted the crowd that I was hoping for. So here are some tips for a successful LinkedIn profile.

  1. Have a professional photo - Last semester, one of my professors connected with me and suggested I have a professional photo rather than a good pretty photo of me. She said to save the smiling fun photos for Facebook. So I put on my jacket and collared shirt and took a nice professional photo. I was instantly impressed with how professional and how much older I looked.
  2. Updated work experience and education - Just like an electronic resume, you should always have this portion updated. When people search for you, they will see your last or current role. A good description of each job can help future employers decide if the skills you already have will fit their needs.
  3.  Accurate specialties - LinkedIn allows you to add skill specialties to your profile, making you easier to search. Again, this helps people looking at your profile determine what skills you already have.
  4. Summary - This is like the objective section on a resume. I am not a fan of having this on a resume because this information should be included with a cover letter, but since it is the Internet, you might as well have this section filled out.
  5. Recommendations - These are always a nice addition to any profile, so people know that you're telling the truth. Much like a References List, Recommendations are other people's opinion about you. If someone recommends you, be sure to recommend them back. It's nice.
I hope this helps.  Feel free to connect with me on LinkedIn.com!

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